The Spark MMR project was a nationwide rollout to repair, update and revitalise Spark’s mobile phone and SIM-card point-of-sale display units across Warehouse Stationery and Noel Leeming stores throughout New Zealand.

Many existing units were worn and inconsistent, with varying components used across different locations. The project provided an opportunity to refresh the displays in line with Spark’s updated brand colours, while also carrying out repairs and creating a more consistent retail presentation. Spark also wanted to incorporate its Skinny brand into each display.

Signcraftsmen worked alongside Spark on the new display designs, helping ensure the final solution was practical, achievable and visually aligned with the intended outcome. A key focus was maximising product capacity without creating a cluttered appearance.

Our team managed the manufacture of all display components, including branded panels, ticket holders, SIM-card holders, poster acrylics, recoilers and display prongs, before coordinating installation across all participating North and South Island stores.