Sylvia Park Extension

Client: Diadem

The Sylvia Park Galleria and Terrace extension was one of Auckland’s major retail developments of 2020, officially opening on October 15. The $277 million expansion added approximately 20,000sqm of new retail and dining space, creating a significant new chapter for one of the city’s busiest shopping destinations.

Signcraftsmen was involved in delivering the main wayfinding solutions for the extension, helping customers move easily through the new Galleria retail area and connect with the wider centre. The signage needed to be clear, well positioned and consistent with Sylvia Park’s established visual environment, while also supporting the fresh look of the new development.

Our work also included the Farmers external signage and The Terrace external signage, both important features in defining the new precinct from the outside. Careful production and installation helped ensure the finished signage contributed to a polished, professional and highly visible retail environment.

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